• 633 Valleyview Drive, Endwell, NY

Social Media Management

Social media management (SMM) is the ongoing process of creating and scheduling content designed to grow and nurture an audience across social media platforms. Quality social media management goes far beyond raising brand awareness and staying current on the latest internet trends. As social media managers we are responsible for developing strategies to maintain and grow a social presence. This may include content creation, campaign strategies, analytics reporting, etc.

Our SMM team has a unique set of skills, including but not limited to:

  • Adaptability
  • Organization
  • Creativity
  • Curiosity
  • Critical thinking


Content creation is a fundamental aspect of social media management. While individuals may log on to their favorite social networks to connect with friends and family, more often than not, they stay online to fill their time.

Having a solid program allows organizations to use these spare moments to create lasting connections with their followers.

Like everything else in the world, social media platforms are constantly evolving. They have gone from not only being a social network, but are now a platform used for news, distribution of information and have been proven to have a political nature as well. While many individuals have left social media platforms, even more are now engaged.

Over the years we’ve seen several platforms come and go. We’ve also seen certain platforms be useful over others to connect with a specific audience, age group or demographic. Instagram, Snap Chat, Tik-Tok, LinkedIn and Twitter are all examples of these.

Through it all, Facebook/Meta remains the number one platform for connecting mainstream individuals and business owners of all ages and other demographics. In addition, data and our personal /professional experience has shown that we have found that Facebook/Meta is also the platform which can be most appropriately managed by a third party on behalf of a business owner. (Several platforms exist for wide spread broadcasting of content as well, but subscriptions can cost several hundred dollars per month.)

For this reason, in 2023 we refined our program, changed our workflow, and added additional training for our crew.

Like any of our projects, a social media program starts with planning. We look at not only your short term goals, but those for the next few months or even the next year.

At the beginning of each month we will reach out to you to solicit any information you wish to include in your campaign for the coming month. We are breaking ALL campaigns into three components. Here is some of the items you may wish to consider:

Business related:

  • Services
  • Specials
  • Products
  • Project Highlights
  • New Items
  • Staff Profiles
  • Did you know any interesting facts?
  • Behind the scenes

Social/community based:

  • Community events you have a connection to, you sponsor, etc.
  • Celebrations and recognitions within the community, your company, family, other partners, friends companies, friends, etc.
  • Relational news, closures, construction, etc.
  • Reminders

Holiday / Day Recognition:

  • Holidays or Holiday Greetings - If you want to mention a holiday, religious, national, etc. let us know.
  • How about a national recognition day. (Wing Day, Cookie Day, Nurses Day, Secretary Day, etc.)


This input is due back to us by the 10th of every month. If we don’t get it back, we will simply move forward with building your campaign.

On or about the 15th of the month, we will send you a draft of your monthly campaign. You will be provided with an updated planning sheet for your social media. In this word document you’ll find the frequency of your campaign, some research /analytic fields, the name of the staff members who did your posts for the upcoming month, and the draft of the upcoming month’s posts. Please review it and let us know if we need to tweak anything. The proof is due back by the 25th of the month. If we don’t get it back, we will simply move forward with creation and scheduling the post as defined in the draft sent to you for the following month.

The process again repeats on or about the first of the month.

We are proud to currently provide social media management to a variety of companies and organizations within our region. We do our best to not duplicate posts, images, or any content (although we may cross promote community events or other similar requests from specific clients.)

New or existing clients who are considering utilizing us for their social media management consistently have six questions:

  1. This looks straight forward… why would I not do it myself?

    Social Media Management requires three things… Commitment, Content, Time. Unfortunately, we see that even those with the best intentions often do not follow through. They get distracted by other tasks, events, or issues. They may lose interest as it does require a lot of work. They may simply not have ideas for their content. If you don’t have any of these three, your program will fail. By retaining Grey Goose Graphics for your SMM, we make the commitment and set aside the time to generate the content and make your campaign happen.

  2. What if I don’t have content or ideas?

    Content is always a challenge no matter who you are. Companies that are large and have a lot going on are often too busy or not remembering to grab photos and capture ideas down at the time they are happening. Small companies may simply not have the content readily available. As a production studio, we have the creative, analytical, and research experience to develop content for almost any type of client. From short form video, photos, infographics, or text, we can generate the content needed to support your campaign.

  3. Can I still add things to my social media account?

    Yes! In fact you are encouraged to do so. We will provide you with a consistent presence and backbone for your company. You can add to it at any time. If something happens at the office, you get a special contract or photo with a customer, or you have a major announcement, we encourage you to get it out in real time.

  4. What if something changes after I approve the monthly plan?

    You will still have access to your account. You can simply log in and change something we already scheduled or add something additional. You can also contact us via email or by phone to address the change and we can make any required adjustment.

  5. Do you monitor my account for messages, comments, etc.?

    Almost all of our clients monitor (and respond) to messages, comments, and other engagements directly with their followers. We can monitor your account if required, however this will add to the overall management fee. Should you require this type of assistance, this would be addressed in the overall plan during your onboarding to our program.

  6. How much does this all cost?

    Social media management and content creation is invoiced on an hourly basis in fifteen minute increments. We actively take every opportunity to contain the costs of all campaigns and projects. Please understand that you can help us control your costs by minimizing the amount of back and forth (production turns) by providing input at the beginning of the month as well as feedback on your proofs.

As no two clients are the same, no social media campaign is the same. We would welcome the opportunity to exceed your expectations.