With the always increasing competition for one's time, having a
website is only part of the equation. Your site needs to be seen by the people
who matter most. While your target audience may be active looking for you, many
other opportunities may present from your listing within the search engines.
Search Engine Optimization is a specialized process.
It begins with a quality constructed site that is built to enhance/encourage indexing
by the search engines. It must include solid code and proper placement of the
content. Carefully constructed content which correspond to keywords, phrases, and
the coded corresponding tags is essential.
There are several other actions you can take to further enhance your organic search engine optimization. These include but are not limited to:
Pay attention to word count. This is something Google continues to waiver on which can have an impact on your SEO.
Update your site frequently. This will continue to stimulate the bots and crawlers and improve relevancy and authority scoring.
Integrate an ACTIVE YouTube Channel. Google owns YouTube. They will reward you for this connection. (Again, the channel needs to be active. If is dormant, you can actually create a bigger issue by integrating it.)
Integrate Social Media Feeds and Icons… Again, they should be active and integrated properly to get the maximum benefit from this activity.
Work on building links… Link to your friends, vendors, suppliers, etc. and have them link to you. This is a time-consuming task, but one that can generate some quick rewards.
Use a directory management system… make sure your content is consistent and current!
Make sure your site is mobile friendly. If it’s not, it will come up well below other sites in your category which are mobile friendly.
Make sure your site is ADA compliant. A newer recommendation from Google, but one which will quickly differentiate between sites across the web.
Make sure your site is unique. Sites with their own photos vs. stock, and unique text (vs. copying content from others) will always score higher. (It’s also illegal to use other’s content (text, photos, video, etc.) without written permission. (It also can be expensive if the owners find out and file a judgement against you.)
At Grey Goose Graphics our team can help get you started on your way to success.
Should you required more specialized services, we also have long standing
relationships with many specialists in this area which may assist you further.
Please note: There are many scams on the internet revolving around
search engine optimization. Companies and individuals offer many services at a
variety of price points and will guarantee you results every time.
Things to consider when looking for help with SEO....
Be very cautious of the SEO provider that offers you top spots in a short
amount of time. First... There are always ways to beat the system, but
if they are using "black hat" tactics, this will ultimately hurt you in
the long run. It is almost impossible to always be in the top as your
competitors are always trying to accomplish the same thing. Our advice
is to run from guarantees as if they sound to good to be true, they
usually are not obtainable.
Be sure to understand how much you are paying, what you are getting, and
what your commitment is to them. The fine print with some SEO vendors
locks you in to a multi-month or multi-year contract that may look
appealing on your credit card each month, but over the long run may
leave you asking what you really obtained for the large sum paid.
SEO is an active process that should be on going. The competition is
always changing... the technology is changing... your content is
changing... SEO is like shooting at a moving target. There are many
great resources on the web and in text books for those looking to "Do it
Yourself" or evaluate the plan proposed by SEO providers. No matter what
direction you head off in, you should be prepared for the long term.