Having accurate and up to date directory listings is one of the most efficient and cost effective ways to capture customer intent and increase digital discovery amongst the many platforms available to web users online. Did you know that over 2/3 of data in auto generated directory listings is incorrect. As technology evolves, it is not only hard to keep tabs on where your business information lives, but time consuming and expensive to keep your listings accurate.
It is important for website owners to maximize control over how your data shows everywhere when customers search. It is crucial that it not only exists everywhere possible, but it is consistent on all platforms.
Consistent online information creates business confidence from big search engines like Google, Bing, and Amazon. Many searches are un-branded, meaning that people are searching more for types of services that accommodate their immediate needs in that moment – not a specific business name. Increasing confidence with the search engines will DRIVE MORE RELATIVE TRAFFIC TO YOUR WEBSITE. It not about simply sending more customers to your site, it's about connecting the right customers looking for your product or services to your site.
It's also essential with the growth of voice technology like Siri, Alexa, Cortana and so on, that you have accurate data about your business in these multiple directories where there is no visual aid or screen presence. Having consistent data in the directories across the web will help you grow in this area as well.
Lastly, should you choose, we can update your data in the searches as often as you wish. While keeping things like your name, phone number, and website consistent is essential, using your listings to distribute information about a special, unique opportunity or time sensitive offer can also be accomplished using this service.
At Grey Goose Graphics, we have the capability to update multiple directories from one platform and keep your business relevant every day. Let us help your business give structured, brand-verified answers as opposed to just another search result.
Make sure your business is in the right place at the right time, every time.