When the leading edge becomes the bleeding edge.
In our business we must stay current with technology. Although we are an advertising agency, it’s not uncommon for clients to phone us with their technology questions or for advice on technology purchase they may be considering.
All our staff embraces new technology in many areas. From the computers, specialty cameras and communications equipment we use in the studio, to gaming, training aids and personal gadgets we use outside of the studio, we are comfortable with latest and greatest.
Many years ago, we made some conscious decisions when crafting our mission, vision and guiding principles at Grey Goose Graphics. One of the costliest decisions has been our determination to remain on the leading edge of technology. We want to be that company that is positioned as “Look what we do…” and not to be “Yeah, we do that too…”
Adding a drone program to our agency is one example of how we lead the pack and remain on the edge of technology. Not only did our clients see the new aircraft, but they clearly noted the difference we brought with having FAA licensed pilots, insurance, etc.
There’s a cost to not only being on the leading edge but staying there. And while some projects are fun & sexy, others are just downright boring.
In the coming days we are upgrading our internal network to 10GB. Something unheard of in the small business world. As we’ve grown as a company, the amount of data moving on our network has grown. With the success of g3coding.com and the public safety check product the we anticipate this growth will continue for the foreseeable future. We know we need to do it. It’s not fun. It’s not sexy. It’s not inexpensive. It will require some new wiring and other temporary distractions in our workflow.
So, while these networks have been used in other settings, it’s Bleeding edge at Grey Goose Graphics. For those of you that are not familiar with the term, Bleeding edge technology is a category of technologies so new that they could have a high risk of being unreliable and lead adopters to incur greater expense in order to make use of them. While we don’t anticipate reliability issues, we are making an investment in our company and ultimately the clients we provide services to.
We are hoping that this allows us to further improve our efficiencies. If a 10GB network is in your future, check back with us to learn more.