Website Terms to Communicate

Knowing how to communicate with your designer can not only save you time and aggravation but money too. To assist with making communication less stressful for you, here is a list of terms and explanations that we think will help!

Responsive Design
With the evolution of cell phones and tablets, responsive is a term that is used quite frequently. Simply put, responsive design means that the user can view your website on multiple devices and still be able to navigate through it with ease as it adjusts to the size of the device. (most commonly cell phones, tablets, laptops, and desktops)

Search Engine Optimization (SEO)

SEO is what search engines, such as Google, use to rank your website in search listings. There are many factors that go into this selection, but some of the basics are metadata, keywords, descriptions, alt tags, and the overall content of your website.

This is in reference to the quality and size of your images. The higher starting resolution the better, you can always lower it if need be, but once done there is no going back.

It is also helpful in communication to know some general anatomy of a website.

This is the topmost portion of your website. It will at the very least contain your logo or company name as well as the main navigation.

These are the links that the user will mainly use to travel throughout your website.


An option used in some navigations that allow for more options to become available when hovered over.


A trail of links, usually located right below the navigation. Generally used for larger sites so that the user doesn’t become lost.

Page Elements

  • Accordion/ Tabs
    Accordions are a list of vertically stacked topics that when clicked on, reveal and conceal information on a page to keep content separate and reduce the total length of the page. Commonly found on FAQ and other pages that contain a lot of information on various topics.
    Tabs are similar to accordions in that the reveal and conceal information on click. The most noticeable difference being the visual set up, where tabs are listed horizontally across the screen.
  • Carousel
    A slideshow of photos that animate through on their own and manually by click.
  • Modal
    A popup containing additional information that only opens when the corresponding button is triggered.
  • Call to Action
    Buttons located throughout your website that prompt the user to further explore other pages. (ie: Learn More, Contact Us, Get Quote)

The bottom-most section of your website that contains copyright info, contact info. Some also include quick links, recent projects, social media links, and terms & privacy contracts.


The date, usually just the year, to which the website was last updated and your company name. (ie: Copyright © 2018 Grey Goose Graphics. All Rights Reserved)

Quick links

A short list of links to pages that are frequently visited on your website.

Just a few terms can make communication between the client and the designer a breeze. Contact us or phone the studio and let us help get your project done right. (607)743-3509