Why you should consider updating your website…
There is no better or more cost-effective way to advertise your business than on the Web. If done correctly Web pages make your business, company or organization easily accessible to anyone with a PC, laptop, Tablet or mobile phone
Here are seven key reasons to keep your site up to date.
- Visual Appeal
When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an authority and expert. Likewise, if the site looks poorly designed and structured and/or out-of-date they’ll make the same assumptions about your company. The website should highlight your product and/or service and the layout should look harmonious and consistent.
- Responsive & Mobile Friendly
We are a smartphone society. We’re spending two hours online on our smartphones every day; twice as long as laptops and PCs. If you factor that fact with Google’s April 21st 2015 mobile-friendly update ignoring the mobile market is a very risky business. It is now considered common practice to make a website mobile friendly (responsive design).
In conclusion, if you haven’t updated your website in a while the chances are that you may be driving mobile users and potential customers away.
- Effective use of calls to actions
Many dated websites lack effective calls to actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page. Is your USP and call to actions highlighted clearly on every landing page? As important, are they interesting enough to persuade your visitor to complete the desired action?
The first impression of your website would obviously be the overall layout, but a reader is visiting your website because they are looking for useful information. A site redesign can also give you the opportunity to re-address how you communicate with all your visitors and to write copy that is simple, on target and more effective – remember, in the modern “go faster and faster” world you only have 2 -4 seconds to engage new visitors.
The content of a website should be considered to be the most important thing, as it helps in determining how effective a website is. Fresh and unique website content is an very important factor in encouraging people to revisit your site more often.
- SEO & Website Update
Just like a website your digital marketing and SEO could be in need of refresh. If you don’t update your website it’s sure to fall down in the search engine rankings. Search engines regard websites with the most recent content as the most relevant to web users. Your content might be gold but if it’s the same content as it was 5 years ago then search engines crawlers might not think it is as relevant anymore.
The redesign also gives you a chance to rethink your keyword targeting and the overall conversion rate of your website. The way people search and how they search has changed dramatically over the last few years, even truer with the explosion of smartphone devices now in use.
- Provide easy navigation.
When we talk about user experience (UX), we are referring to the totality of visitors’ experience with your site—more than just how it looks, UX includes how easy your site is to use, how fast it is, how easy it is to find information and how little friction there is when visitors try to complete whatever action it is they’re trying to complete. Your website navigation should focus on nudging the right visitor toward the must-have experience.
- Website Speed
Your website’s loading time is a major factor in people either staying or leaving the site and never returning. Kissmetrics published a great infographic on the subject. We recommend you use a tool like YSlow, Google Page Speed Insights or Pingdom and find out how long your site takes to load. If your score is not up to par, then you need to rethink those elements of your website slowing it down. Images and the size of images can often be a factor.
In summary, the above information highlights the most important and most common signs to look out for when you want to know if your site is becoming “old hat”. Although there may be other signals that you need a website update, there should be enough here to guide you on the right path.
If you would like advice on your current website please feel free to contact us.