Your Branding Identity Isn’t Just Your Logo

Yes, your logo plays a key role in your companies branding identity, however, there is much more to it than just a logo. Your branding identity is how you present your company in everything you do. This includes media elements such as your website, social media, business cards, letterheads, and more.

Your branding identity doesn’t stop at the visual elements of media, your branding should have a consistent and comprehendible feeling to it as well. This feeling should express what your company’s mission and values are without having to directly spell it out. One might think that that sounds a bit silly, but as a potential customer, you wouldn’t want to experience the same emotions from a flower shop brand as you would for a mechanic, it just wouldn’t make sense.

Having a brand that doesn’t accurately portray the message you are trying to send about your company can be damaging to your branding identity. At the same time having an inconsistent message being sent across your media platforms can be equally harmful, consistency is key.

If you are unsure or know that your branding identity could use some reforming, contact us, we are confident that we will exceed your expectations.