Keeping up on your web presence can often feel like a never-ending task. We have good and bad news for you: it is in-fact something that you need to attend to for as long as you are in business, but the good news is that it’s not in vain. Sometimes it can feel like you update company information, add new sections, change content, or install new features and all the effort simply effervesces into the ether. We are here to tell you that constant maintenance is not only helpful to your image, but is necessary.
Google has become the driving force in the web development industry. A website lives and dies by its adherence to the rules put out by Google, the most used search engine. There are many, many rules. Using headings sparingly but effectively through the site, images labeled with proper hidden tags, and comprehensive use of keywords are but a few of them. Most of these you can’t control on a daily basis, we take care of that for you. However, one thing you can control is content.
You could build a site with the best and most thoroughly researched SEO (follow this guide) on the planet and sites like https://www.platinumwebmarketing.com/how-to-track-your-online-leads/, but still find it on the third or fourth page of Googles search results if you don’t continuously update your sites. Google has programs called web-crawlers or spiders that scour the internet. These programs check your site frequently, and if they return over and over again and don’t find anything new, you can be sure to find your site situated poorly in the rankings.
We’ve said it before and we will say it again: content is king. We will build you a great site that meets all the Google criteria for a great ranked site, but you have to help us out. Weekly, bi-weekly, or even monthly updates are better than nothing.
It’s hard to come up with new stuff to update your site with, we know, but we have a few ideas for you:
- Any time you have new staff, take a headshot and upload it along with a bio (Grey Goose Graphics could also help you with those headshots). Don’t have a staff page? Give us a call and we can whip one up for you.
- Do you have a virtual tour of your facility? If not, it’s a great way to showcase your beautiful office, but just as important, google really loves when you leverage their own street view technology on your site.
- Have some of your own Youtube videos embedded on your site? Did you know that Google owns Youtube? Time to embed those on your site. If you don’t have your own Youtube channel, time you get one and make some great content (yes, we can help you with that too).
- Do you regularly complete projects or services for clients that are photographable? If so, place a new project on your site any time you finish one. If you don’t have a projects page, give us a call and we will build a beautiful and effective showcase of your talents.
These are just a few things that can make a good site a visible one, too, but there are many more. Give Grey Goose Graphics a call so we can help you create a site maintenance plan that will keep you at the top of the rankings.
Source: Orlando SEO Company