Is a direct mail campaign for you?

Direct mail can be a powerful marketing tool. But launching a direct mail campaign may seem daunting, especially if you’re running a small- to medium-sized business and wearing a dozen other hats.  For those considering the use of this advertising media, the US Postal Service has prepared a white paper specifically addressing the 10 steps to create a successful direct mail campaign.  If you have never used direct mail, or send it all the time, this resource is packed with information which will be helpful to you.