At Grey Goose Graphics, we have built our company by providing exemplary customer service, delivering quality products and maximizing our client’s return on investment. While we take each of these core values to heart, we clearly understand that price has become a bigger driver in today’s world than it was when we opened our doors for business eleven years ago.
We are constantly looking at not only our offerings and pricing structure but also what are competitors are doing and what they are charging for similar services. We recently discovered some competitors in our region who are not playing by the same set of rules as most of us are.
We believe in Karma or “the sum of a person’s actions in this and previous states of existence, viewed as deciding their fate in future existences”. We also know that like others whom have come and gone since we opened our doors in 2006, these competitors will probably not be long term players. Lastly, while it might be fun to call them out in a public forum, we believe it’s important to allow nature to take its course.
With that said, we think it’s important for consumers to be informed before entering into a business agreement. (No only with agencies such as ourselves, but with any business agreement.) If you are in a position where you are getting ready to enter into a new agreement or even renew an old agreement, ask a few questions… Here are some you may find helpful…
- What is the total price of what you are getting? Often consumers are lured in with an introductory offer, a low monthly term, or a reduced rate. Look at your investment not only at month one, but for the term of your contract. If you are in a subscription program… what is the investment for 1 year, 2 years, 3 years, etc.
- Do you have unrestricted rights to all work completed on your behalf? Do you have to pay a royalty fee if you want to take your work with you?
- If you are in a subscription program, what happens if you want out? Can you take your project or work with you?
- When will you get what you are agreeing to? When will your product, project or production be delivered? What if it goes longer than anticipated?
- Who will you be working with? Are you working with the team doing the work, a middle man, or project manager who is simply outsourcing the work?
- Who are they working with? Is your work being completed locally, regionally or even in the United States?
- Is your vendor insured? What happens if something goes drastically wrong? Are you covered?
There are many solid companies in our region who provide quality products and services. Unfortunately, there are also some who do everything they can to maximize their profits (often at the ultimate expense of the client.)
Don’t become a victim. Understand what you are getting into before you sign on the bottom line.