Grey Goose Graphics

What’s a Logo?

This may seem like a silly question, but the answer may not be what you think.


On the surface, a logo is a brand’s visual identity. We see hundreds of logos a day – they are everywhere – and generally speaking we passively observe this barrage of graphic design as casually as the weather.*

A logo represents you, your company, organization, an idea, or a movement – from small companies to sports teams, political campaigns, social media sites, and charities. Within this ocean of logos, how do you stay afloat? How do you gain brand recognition?

The trick is to create a memorable design – a logo that is easily recognizable and distinct to your clients, consumers, followers, or contributors. Obviously, I’m going to plug Grey Goose Graphics, and naturally, we’re here to help.

Margeson Logo Final Web

But! Before you run off to a graphic designer, here are a few things you need to consider first:

  • What design styles do I like? Vintage or modern? Simple or complex? Abstract or pictographic?
  • Do I want a symbol/picture or just the name of my company, or both?
  • What feeling do I want to evoke when people see my logo? A well-designed logo can say a lot about a company, while a poorly designed logo makes people wonder: “What does this company do?”
    • (Hint: Think of some buzz words for your company, like: Trustworthy, safe, quality, healthy, hip, and friendly.)

Keep in mind that color plays a big factor in logo design. Keep it simple: choose 2-3 colors for your logo, and it should look great in black and white too.

Bonus: See what your competitors are up to. Google your contemporaries and see what their logos look like. Make some notes about what you like, what you don’t like, and how you’d like to separate your look from the competition.

Last but not least, keep an open mind and be willing to listen to the advice of your designer.

Huron Logistics Logo

(*with the possible exception of graphic designers who, on the whole, are a nutty bunch who constantly evaluate design).