What’s a Logo?

This may seem like a silly question, but the answer may not be what you think. On the surface, a logo is a brand’s visual identity. We see hundreds of logos a day – they are everywhere – and generally…

Successful TV Commercials

Have you ever thought about the number of TV commercials you are exposed to in an evening of watching your favorite shows? How many of those commercials actually stand out to you and you remembered the next day? That’s where…