Not a day goes without us having a discussion about digital video. Video is important for many reasons from improving a users experience on a website to search engine optimization benefits.
There are simply some trends you can not ignore.
- People want to be entertained.
- People want to watch more and read less.
- Video is more engaging than text or static images.
Prior to us expanding our services to include in-house video production services, we did a ton of research. We continue to follow the trends, stats and talk about them each and every day.
Recently we read a blog entry that was done earlier this year that does a great job summing it up with lots of data. Here is the link: http://www.cmo.com/articles/2016/1/6/15-mind-blowing-stats-about-digital-video.html
If you are not using video or at least developing a plan to do so, you are quickly losing traction with your marketing efforts…
If you have any questions… be sure to let us know!